New travel case, glass mug join Starbucks Traditions holiday lineup
Customers who complete 19 e-stickers may redeem one item from the 2027 Starbucks Traditions Collection until March 5, 2027.
The holiday season comes with familiar traditions for Filipinos — from exchanging gifts and gathering with loved ones to collecting stickers for a much-awaited Starbucks Traditions item.
Now on its 24th year in the Philippines, Starbucks Traditions returns on November 3 with its 2027 holiday collection under the theme “Wrapped in Joy,” introducing new additions alongside returning favorites.
This year’s collection expands to five pieces, including two new items: the Travel Case with Towel and the 20oz Glass Mug. Inspired by the idea of thoughtful surprises, the lineup features warm copper, ivory, and black tones with woven textures and festive details.
Here’s a look at the 2027 Starbucks Traditions Collection:
Siren Planner with Pouch
A longtime favorite among collectors, the 2027 Starbucks Traditions Siren Planner comes with a woven-texture cover, weekly planner pages, zodiac-inspired monthly artwork, a pen, and a copper pouch.
Adding an element of surprise, each planner also includes one hidden keychain from a set of five designs, revealed only when opened.
Photograph courtesy of Starbucks
Travel Case with Towel
New to the Starbucks Traditions lineup, the Travel Case with Towel is designed for those who are always on the move.
The ivory hard case features a ridged finish inspired by luggage designs and comes with a matching towel, making it a practical companion for trips and everyday essentials.
Photograph courtesy of Starbucks
20oz Stainless Steel Tumbler
Combining style and functionality, the 20oz Stainless Steel Tumbler features swirling copper patterns against an ivory background.
The tumbler comes with a flip-top straw and built-in carry handle, allowing coffee lovers to bring their drinks wherever the day takes them.
Photograph courtesy of Starbucks
24oz Cold Cup
The 24oz Cold Cup brings a festive touch with its champagne glitter finish and sleek black lid.
It also comes with a coffee cherry leaves straw topper designed to keep the straw covered, whether used at home or while out.
20oz Glass Mug
Another new addition this year, the 20oz Glass Mug features a black-to-transparent gradient design with a vertical Starbucks wordmark.
Made for coffee, tea, or any preferred drink, the mug comes with a straw and offers a versatile piece for everyday use.
Photograph courtesy of Starbucks
Beyond the collection itself, Starbucks Traditions continues to be part of the holiday memories shared by friends and families with its lineup of holiday food and beverages.
Holiday beverage trio.
Photograph courtesy of Starbucks
Since its launch in 2004, the annual tradition has become a familiar countdown to the holidays, with customers collecting stickers and looking forward to the keepsake that will accompany them in the coming year.
From November 3, 2026 to January 4, 2027, customers can earn one e-sticker for every Tall, Grande, or Venti handcrafted beverage purchased through Starbucks stores nationwide, the Starbucks PH App, or QR Promo Cards. Customers who complete 19 e-stickers may redeem one item from the 2027 Starbucks Traditions Collection until March 5, 2027.