Alden Richards partners with Viva Ent eyes future project with Anne Curtis

Alden Richards is expanding his entertainment empire as his company, Myriad Entertainment, enters a joint venture with the Viva Group of Companies.

This partnership spans films, live events, music, and even the food industry, marking a major step for Myriad in entertainment and lifestyle.

"It's very liberating. I'm so grateful to GMA because when this opportunity came, they said, 'Go Alden, we support you,'" Alden shared, adding that Sparkle head Annette Gozon will have a cameo in Out of Order, a film he directed.

The collaboration kicks off in 2025 with, a project starring Julia Barretto. Myriad and Viva also plan to co-produce two over-the-top (OTT) movies annually, along with concerts and music releases under Viva Records—including an album by Alden himself.

Beyond entertainment, Myriad will expand Alden’s garden café, Conchas, bringing it under Viva Foods’ roster alongside popular franchises.

On potential future projects, Alden expressed excitement about the possibility of working with Anne Curtis.

"Actually, so far, I've never worked with Anne Curtis yet, and I would like to work with her in a project or a series. When I was starting, she was my longest-time crush. We’ve bonded, but we haven’t worked together yet, so I’m looking forward to that."

With this ambitious collaboration, Myriad and Viva aim to create groundbreaking content and experiences, solidifying Alden’s influence in the industry.