The Department of Agriculture (DA) and representatives from the Philippine banana industry recently met with Japanese importers in Tokyo to discuss challenges impacting the country's banana exports, including quality standards, tariffs, and industry growth concerns.

In a statement Sunday, the DA said Japanese consumers prefer Philippine bananas for their superior freshness and taste, with Japan importing over one million metric tons annually. 

However, despite the Philippines remaining the largest supplier of bananas to Japan, providing three out of every four bananas consumed, this share has decreased from a peak of nine out of ten.

A key issue is the high tariff on Philippine bananas under the Japan-Philippines Economic Partnership Agreement, which imposes an 18 percent tariff from April to September and 8 percent from October to March.

Meanwhile, Japan offers zero or preferential tariffs on bananas imported from countries like Cambodia, Laos, Mexico, and Vietnam.

Agriculture Secretary Francisco Tiu Laurel Jr. highlighted the importance of the banana industry, which supports over 700,000 Filipinos and generates over $1 billion in annual sales, particularly in Mindanao.

“To sustain and expand this industry, we must push for tariff reductions on our bananas. This will not only attract greater investment in banana production but also drive poverty alleviation, job creation, and security in Mindanao,” he added.

Aleli Maghirang, the Philippines' agricultural attaché in Tokyo, expressed optimism over ongoing trade negotiations, which could benefit banana exports. 

The DA also reaffirmed support for banana growers facing Fusarium wilt, a disease affecting production.