PHINMA to elevate Bacolod living via Saludad Township

PHINMA Properties is gearing to raise the standard of living in the City of Smiles, Bacolod City as it will soon establish a new medium-rise condominium community within the real estate firm’s master-planned township of Saludad.

The company believes that living in a condominium has become popular among Filipinos, especially in highly urbanized cities where young professionals and families look for a starter home suitable for their budget and lifestyle.

Condominiums offer affordability, convenience and security to residents and some even have additional benefits that are just too good to pass up.

To be designed by esteemed architectural firm, Royal Pineda+ Architecture·Design, the soon-to-be launched Saludad residential project is set to blend practical luxury, wellness and quality, with over half of its area devoted to green open spaces.

The master-planned township of Saludad offers a mix of residential and commercial spaces, with areas dedicated to green spaces and highlights of modern living in the laid-back city of Bacolod.

Dynamic lifestyle made possible

The residential condominium is designed to thrive within Saludad’s mixed-use ecosystem, offering residents the unique advantage of integrated living.

Residents will have easy access to vibrant commercial spaces, retail districts, educational institutions and hospitality hubs within the township.

This synergy not only fosters convenience and connectivity but also builds a community-driven environment where home, work and leisure coexist seamlessly.

“Township living allows us to create a holistic community where the rising middle-income segment can access opportunities for growth and experience a well-rounded lifestyle,” said Raphael B. Felix, PHINMA Properties president and CEO. “It’s a conscious decision to make Saludad accessible to this market because we believe in empowering Filipinos with homes they can be proud of, while being part of a dynamic and thriving community.”

Sustainability, community

The condominium development will embrace Saludad’s dedication to sustainability with green, open spaces, eco-conscious design elements and thoughtfully planned communal areas that promote wellness and harmony with nature, in which features are complemented by the township’s walkable environment, fostering a balanced and active lifestyle while keeping residents connected to the broader community.

Moreover, the new project is more than just a residence — it is an invitation to be part of Saludad’s growing legacy, where every detail is designed to ensure progress while celebrating the vibrant culture and rich heritage of Bacolod.

Creating a home in Bacolod’s bright future

As Bacolod continues its upward trajectory in real estate and economic development, PHINMA Properties said it is proud to contribute to this growth through Saludad.

By making township living accessible to the middle-income market, the company upholds its mission to create communities that foster dignity, pride and belonging.

“It has always been our mission at PHINMA Properties to make lives better and part of this is providing the rising middle-class Filipino with homes that they aspire for,” said Felix. “Particularly, we want to embody the spirit of Aton Ini (This is Ours) where residents can thrive and take pride in the community they live in. Bacolod has so much potential, and we aim to be part of its further growth through Saludad.”

Saludad is a 21-hectare master-planned mixed-use development forged through the partnership of PHINMA Properties and JEPP Corporation. Located in Bacolod City, Saludad features residential communities, commercial complexes, and urban open spaces that uniquely blend Bacolod’s distinct character and contemporary design that puts life right at the center stage, where it should belong.