Toyota Motor Philippines (TMP) recently recognized the outstanding achievements of its dealer network, marketing professionals, and service advisers for 2024 during the annual Toyota Dealer Awards and the Toyota Outstanding Performers in Sales and Service (TOPS) Awards.

Held at the 2025 dealer conference, the Toyota Dealer Awards highlighted the top performers across all aspects of dealership operations. The highly coveted President’s Award of Excellence was awarded to:

- Toyota Marilao, Bulacan, Inc. (TMR) – Large Business Division

- Toyota Nueva Ecija, Inc. (TNI) – Medium Business Division

- Toyota Tarlac City (TTA) – Small Business Division

This prestigious award recognizes dealers that have demonstrated excellence in sales, customer service, and overall operations.

Additionally, Toyota Marilao, Bulacan, Inc. was honored with the President’s Value Chain Award, while Toyota Nueva Ecija, Inc. received the President’s Customer Satisfaction (CS) Cup of Excellence Award for exceptional customer service.

TMP chairman Alfred Ty reaffirmed Toyota’s mission, stating, “I would like to remind Team Toyota Philippines of our mission of making ever-better products and creating happiness. Let us unite our efforts as one Toyota to remain number one in the hearts of every Filipino.”

Major awardees

President’s Award of Excellence

Division Champion 1st Runner-up 2nd Runner-up Large Business Toyota Marilao, Bulacan, Inc. Toyota San Fernando, Pampanga, Inc. Toyota Pasig Medium Business Toyota Nueva Ecija, Inc. Toyota Silang, Cavite, Inc. Toyota North EDSA Small Business Toyota Tarlac City Toyota Subic, Inc. Toyota Plaridel, Bulacan

Special recognitions

• President’s CS Cup of Excellence Award – Toyota Nueva Ecija, Inc.

• President’s Value Chain Award – Toyota Marilao, Bulacan, Inc.

Other recognitions included the Toyota Dealer Achievement Award – Overall Operations, Toyota Award of Excellence – Operations Performance, and several special citations for excellence in dealership operations.

TMP president Masando Hashimoto acknowledged the network’s resilience, stating, “2024 was indeed a year of challenges, and we overcame it all through your hard work and dedication. As we step into 2025, we do so with gratitude for our continuous partnership, and we are very excited for the road ahead.”

TOPS awards: Recognizing excellence in sales and service

The Toyota Outstanding Performers in Sales and Service (TOPS) Awards highlighted the best marketing professionals and service advisers across Toyota’s network.

TOPS Club elite members

• Richard Taqueban Amanse – Toyota Quezon Avenue, Inc.

• Janine Eugenio Mendoza – Toyota North EDSA

• Aldrin Hernandez Garcia – Toyota Marilao, Bulacan, Inc.

• Ivy Marie Torres Latosquin – Toyota Marilao, Bulacan, Inc.

• Marvin Balason Aloria – Toyota Batangas City, Inc.

TOPS finest awardees

• Marketing Professional of the Year – Ramil Angelo de Guzman Tantay (Toyota Marilao, Bulacan, Inc.)

• General Job Service Advisor of the Year – Vladimir John Pangilinan Yutuc (Toyota Tarlac City)

• Body and Paint Service Advisor of the Year – Ma. Precious Claire Perez Castro (Toyota Isabela, Inc.)

These awards reinforce Toyota Motor Philippines’ commitment to excellence, ensuring outstanding customer service and operational success as the company moves forward into 2025.