Proving its supremacy and earning the moniker of the country’s grill expert, Mang Inasal, a company fully owned by Jollibee Foods Corporation, was recently extolled at the 60th Anvil Awards at the Manila Hotel.

Showcasing its excellence in innovative and consumer-focused public relations, Mang Inasal was honored with two Golds and one Silver at the prestigious 60th Anvil Awards due to the brand’s standout programs, including the Pork BBQ Media Launch, #MangInasalKahitSaan Digital and PR campaign, and "Love the Flavors, Love the Philippines."

Competing against over 586 entries, Mang Inasal stood out for its creativity and impactful execution in 2024, bringing home Anvil citations in various categories.

“These Anvil awards are more than just recognition; they’re a testament to our dedication to connecting with our customers in meaningful ways,” said Mang Inasal President Mike Castro.

“This honor tells us that our efforts, whether in-store or online, truly resonate with our customers. It drives us to keep improving, listen to their needs, and find new ways to serve them better. This is a shared victory with our customers — they inspire everything we do,” he added.

Among the winning campaigns, the Pork BBQ Media Launch won Gold under the PR Programs – Marketing and Brand Communication category, making waves in mid-2024 with a star-powered media event and social media buzz that showcased the brand’s Pork BBQ as a must-try offering, particularly popular among younger audiences.

Meanwhile, #MangInasalKahitSaan Digital and PR campaign was awarded Gold under the PR Programs - Best Use of Digital category.

The campaign took the delivery group’s creative use of giant order numbers with QR codes linking to manginasaldelivery.com.ph and turned it into an online sensation.

Leveraging digital influencers, media coverage, and social media buzz, the campaign generated nationwide excitement, amplifying attention on Mang Inasal’s delivery service and driving conversations across platforms.

Finally, "Love the Flavors, Love the Philippines," which was recognized with a Silver award in the PR Programs – Arts & Culture/Heritage/Tourism category, stands as a powerful collaboration with the Philippine Department of Tourism. It shines a spotlight on Filipino cuisine, helping elevate local flavors globally, celebrating our flavors, and strengthening national pride.

Annually presented by the Public Relations Society of the Philippines (PRSP), the Anvil Awards, also known as the ‘Oscars of Public Relations’ in the Philippines, honor the country’s best PR campaigns and tools executed by the largest companies, agencies, and institutions.

As a benchmark of excellence in public relations and business communications, the awards are judged through a comprehensive three-phase evaluation by expert panels, including distinguished jurors from both the Philippines and overseas.