Samsung has officially unveiled the highly anticipated Galaxy S25 Series, showcasing its latest flagship smartphones equipped with cutting-edge AI.

The highlight of this release is the newly refined Galaxy AI, Samsung's proprietary artificial intelligence software, designed to enhance the user experience through advanced personalization and conversational capabilities.

Galaxy AI: A smarter, more intuitive experience

The Samsung S25 Series introduces a revolutionary approach to smartphone usability with Galaxy AI. For example, the AI-powered conversational search allows users to locate media using natural language. Typing "A trip in Boracay" into the search bar will instantly display relevant photos and videos from your gallery.

Galaxy AI also learns user habits and preferences to offer personalized recommendations, ranging from app suggestions to tailored experiences. Samsung aims to position Galaxy AI as a "personal assistant," competing with AI solutions from Apple and Google.

Additionally, Samsung has expanded the Circle to Search feature. By selecting an object in an image, users can access various options, such as searching for similar items or translating text directly from the image.

The Now Brief and Now Bar further enhance the user experience. The Now Brief serves as an AI-powered assistant that provides personalized content updates throughout the day, while the Now Bar gives quick access to useful information like restaurant recommendations, schedule reminders, modes, and more.

For photo and video enthusiasts

The Galaxy S25 Series delivers major upgrades for photography and videography lovers. The 50MP Ultra Wide Camera offers four times the detail of its predecessors, ensuring stunning, high-resolution images.
For low-light conditions, the new Nightography Video feature enhances photo and video quality in dim environments, while Audio Eraser allows users to remove unwanted noise from recordings for crystal-clear audio. These features make the S25 Series a powerhouse for content creators and photography enthusiasts.

Pricing and availability in the Philippines

Samsung has announced the following prices for the Galaxy S25 Series:

• Samsung Galaxy S25
  ● P51,990 (256 GB)
  ● P60,990 (512 GB)

• Samsung Galaxy S25+
  ● P67,990 (256 GB)
  ● P76,990 (512 GB)

• Samsung Galaxy S25 Ultra
  ● P84,990 (256 GB)
  ● P93,990 (512 GB)
  ● P110,990 (1 TB)

Color options

The Galaxy S25 Ultra will be available in premium finishes, including Titanium Silver Blue, Titanium Black, Titanium White Silver, and Titanium Gray, along with exclusive online-only colors.

Meanwhile, the Galaxy S25 and Galaxy S25+ will come in a vibrant selection of Navy, Icy Blue, Mint, and Silver Shadow, also featuring online-exclusive variants.

Pre-order and release dates

The Samsung Galaxy S25 Series is available for pre-order from 23 January to 13 February 2025, with official release on Valentine’s Day, 14 February 2025.