20 MSMEs join social media

BALANGA CITY, Bataan — A total of 20 micro, small and medium enterprises (MSMEs) took part in a Viyline Caravan that showcased their products at the SM City Bataan on 22 January.

According to Viyline Caravan CEO Viy Cortez Velasquez, the eight-day caravan started last Wednesday and end on 29 January. It aims to make SM City Bataan a bustling hub for entrepreneurs that showcases the creativity and ingenuity of these MSMEs.

The social media influencer cited that the caravan highlights a diverse range of products and services from local entrepreneurs, ranging from fashion and beauty to home essentials, food and other knickknacks.

“The MSME bazaaristas, handpicked for their unique offerings, captivated mallgoers with their passion and dedication to their craft,” she said.

SM City Bataan official Paula Gayeta said that the SM Supermalls, known for supporting local businesses and fostering community development, provided the perfect venue for the Viyline Caravan.

“The event attracted hundreds of shoppers, eager to explore the variety of goods and support small businesses,” she added.

Cortez-Velasquez and her father, Rolando Cortez, general manager of Viyline Media Group, were present during the launching as the group was welcomed by the SM Supermalls management team.

Gayeta said that the bazaar atmosphere was further energized by interactive booths, and special promotions, making it a delightful experience for all attendees.

“The partnership between Viyline and SM Supermalls exemplifies their shared commitment to nurturing MSMEs and driving local economic growth,” she added.