Style that endures

Nothing compares to a classic. In fashion, these pieces surpass the passage of time. More often than not, they are regarded as wardrobe essentials or basics, and more relevantly now called everyday wear. Front-lining the fashion campaigns for 2025 is contemporary Filipino fashion designer Viña Romero with her latest collection, Palagi (Always).

One of the most promising and talented in the next generation of designers, Romero redefines timeless design with a testament to the enduring beauty of constancy with progress and the process of growth.

The chic collective is a brilliant fusion of tradition and innovation, balancing the ephemeral and the enduring, the practical and the artistic — trusting the process.

The designer’s signature elements are seen in pintucks, patchwork, pleats and playful tailored ribbons on both menswear and womenswear.Modern heritage is outstandingly interpreted through mindful incorporation of traditional techniques, particularly with the Barong, paired with unexpected design elements and contemporary color palettes.

Romero is a modern-day storyteller who has consistently drawn inspiration from her personal and professional journey. Over the past decade, her collections have served as love letters to growth, resilience and change, which are modest qualities that she keeps coming back to as she continues to mature as a designer. Her visionary designs have transcended beyond fashion into personal expansion. They have become a canvas for her clientele in creating beautiful stories on their own.

The Palagi collection is now exclusively available at Rustan’s.