Years ago, when only one local airline offered flights to Sapporo, Japan, it took practically a whole day for travelers from Manila to get there.

“It wasn’t a straight flight, so we had a three-hour layover in Haneda,” one Filipino traveler recalls.

This is why the recent announcement that Cebu Pacific (PSE: CEB), the Philippines’ leading carrier, on Thursday flew its maiden flight from Manila to Sapporo, making it the only airline to offer direct flights between the two cities and solidifying its position as the largest airline connecting Philippines and Japan, many were delighted.

CEB’s direct service shortens the journey by up to five hours and offers passengers the opportunity to save up to 63 percent on airfare.

Sapporo is CEB’s fifth destination in Japan, giving Filipinos more opportunities to explore the country with its strong international connectivity, signature low fares and unbeatable seat sales. Aside from Sapporo, CEB also flies to Tokyo (Narita), Osaka, Nagoya and Fukuoka from Manila, Clark, or Cebu.

CEB operates direct flights between Manila and Sapporo thrice weekly, every Tuesday, Thursday and Saturday. The flight departs from Ninoy Aquino International Airport (NAIA) at 11:15 a.m. and arrives in Sapporo at 5:25 p.m. (local time). From New Chitose International Airport, the flight takes off at 6:25 p.m. and lands in Manila at 11:20 p.m. (local time).

“Sapporo is a gem in Japan’s tourism landscape, renowned for its winter magic, stunning natural parks, and rich cultural heritage. We are excited to bring Sapporo much closer to our Filipino travelers in our commitment to make air travel even more accessible and affordable for every Juan,” said Xander Lao, CEB president and chief commercial officer.

The new direct flights to Sapporo also make it easier for travelers to explore the region’s popular winter activities. From skiing on powdery snow to experiencing the Sapporo Snow Festival, there’s something for every Juan to experience. Visitors can also enjoy freshly brewed beer at the Sapporo Beer Museum, stroll along the Otaru Canal, or relax in onsens to make the most of their trip.

Passengers may use their existing Travel Funds to book flights and avail themselves of other add-ons. CEB also offers other payment options, including credit or debit cards and e-wallets.

CEB operates in 37 domestic and 26 international destinations spread across Asia, Australia and the Middle East.