PHirst, the new first-home brand of First Park Homes, is now fully owned by Century Properties Group. The brand was born from the developer's partnership with Japanese global integrated business enterprise, Mitsubishi Corporation.

In May 2023, CPG's board of directors approved the company's acquisition of a substantial 40-percent stake in ownership previously held by Mitsubishi Corporation in two entities: PHirst Park Homes Inc. and Tanza Properties, Inc. via a share purchase agreement.

According to the CPG website, the acquisition is "subject to regulatory approvals" and "has been greenlit by the Philippine Competition Commission in August and creditors."
 
"This pivotal move allows us to offer greater value to our stakeholders now that CPG is the 100-percent owner of a fast-growing and high-margin business," CPG executive chairman and ambassador Jose E.B. Antonio said.

In 2022, CPG established its wholly owned subsidiary Century PHirst Corporation to expand its reach into economic housing and mid-income markets, bringing to life PHirst Sights Bay, PHirst Editions Batulao and PHirst Centrale Hermosa.

PHirst continues to thrive in real estate with its first community in Nueva Ecija, PHirst Park Homes Gapan. This was followed by the opening of PHirst Impressions Batulao in Nasugbu, Batangas in the first and second quarter of 2023. Two more project launches are expected to materialize for the remainder of the year. PHirst Park Homes Bacolod was launched in early November.

"We are committed to addressing the housing needs of first-time homebuyers, as well as to explore further expansion opportunities. Now, as the sole owner of PHirst, which caters to our core price point, and with our expansion into new brands broadening our product and price offerings, we now have a platform to address the entire spectrum of the country's housing backlog," CPG president and chief executive officer Marco Antonio said in a statement.

CPG has recently ventured into the hospitality management with the grand launch of Novotel Suites Manila Acqua.

Nestled in Metro Manila's major business district center, in an area bordering Makati on Coronado Street in Mandaluyong City, Novotel Suites Manila at Acqua features 152 rooms and suites with a practical, cozy and contemporary design. The development was built in partnership with Accor, a world-leading hospitality group boasting more than 1,000 properties located across Middle East, Africa and Asia Pacific.