Fruitas acquires Foodpanda tools
We are pleased to announce this tactical purchase of top-quality kitchen equipment from Foodpanda
Daily TribuneWe are pleased to announce this tactical purchase of top-quality kitchen equipment from Foodpanda
Backed by a newly-acquired top-notch technology, listed food and beverage kiosk operator Fruitas Holdings Inc., through its wholly-owned subsidiary Fly Kitchen Inc., is growing its cloud kitchen business to better serve the growing customer demand.
In a stock exchange report on Tuesday, Fruitas Holdings disclosed that it bought out culinary equipment and technology formerly utilized by Foodpanda to support the planned expansion.
"We are pleased to announce this tactical purchase of top-quality kitchen equipment from Foodpanda. This decision reflects our dedication to providing outstanding gastronomic experiences to our patrons," Fruitas Holdings president and chief executive officer Lester Yu said.
Foodpanda is a global food delivery service provider in 40 countries across five continents.
Cloud only for delivery
A cloud kitchen prepares food exclusively for delivery or takeout, without any dine-in customers.
It is a cost-effective way for restaurants to expand their existing business or launch a new virtual brand.
According to Fruitas, the acquisition will particularly enable Fly Kitchen's menu expansion with new methods, processes, and flavors.
By using cutting-edge equipment, the company can streamline its operations — from food preparation to presentation, resulting in even higher service and product quality.
The advanced kitchen equipment will likewise give Fly Kitchen the freedom to experiment with new recipes, which will excite the taste buds of its loyal consumers and new customers.
The kitchen equipment will open the door for the company to collaborate with and prepare third-party brands that would fit well with its present cloud kitchen operations.
Starting with a single stall opened in 2002, the Fruitas group now operates over 25 brands in its portfolio, including food concepts such as Fruitas Fresh from Babot's Farm, Buko Loco, Buko ni Fruitas, De Original Jamaican Pattie, Johnn Lemon, and Juice Avenue, among others.
The group also recently launched Fruitas dairy-based ice cream and the Soy & Bean soy product line.
