The United Print Multimedia Group Philippines held its general membership meeting on 30 August 2023, at Escolta Lucky Chinatown Hotel. The event aimed to delve into the dynamic interplay between artificial intelligence and the media landscape.

UPMG President Barbie L. Atienza set the tone for the day's discussions: learning from UPMG members who had recently participated at the 74th World News Media Congress on 28-30 in Taipei, Taiwan.

Sherly O. Baula, UPMG Treasurer and Credit and Collection Manager of Chinese Commercial News, shed light on the pros and cons of AI integration in newsrooms, citing concerns on job displacement and authenticity on one hand, while also highlighting AI's potential to streamline newsroom processes and innovate content creation, such as AI-generated listicles engaging animated videos. A notable example she cited was the debut of the AI-generated news anchor named "Fedha" on a Kuwaiti news channel.

Baula's also unpacked policies and rules that now govern AI in newsrooms worldwide, touching on issues such as transparency, ethics, data quality, verification methods, staff expertise and collaborations between data scientists and journalists.

One key concern was restoring public trust, particularly given AI's potential to disseminate misinformation through tools like deepfakes. Baula proposed a robust framework for newsrooms, including AI usage guidelines, transparent labeling of AI-generated content, human oversight and rigorous fact-checking by seasoned news editors.

In conclusion, Baula stressed that AI remains an evolving technology, requiring the integration of human oversight to balance creative and ethical dimensions of news production.

Jay Sarmiento, Vice-President of UPMG, and Sales & Marketing Director of Philstar Media Group, shared his insights on a range of business models that news outlets can leverage amid the AI revolution. She underscored the potential for AI to enhance operations rather than supplant traditional journalism.

With decentralization of the web gaining momentum, Sarmiento emphasized the need to refine business models and urged news organizations to embrace AI's transformative potential and chart strategies beyond established Big Tech, as this approach could yield untapped intellectual property revenue streams.

Sarmiento introduced a spectrum of 15 business models that news companies could consider, ranging from paid content provision to data mining and affiliate marketing. News companies should capitalize on their unique strengths to select three models that align with their core competencies, thereby creating fresh revenue streams, she said.

Angel V. Guerrero, UPMG Board Secretary and Publisher of Adobo Magazine, closed the event by noting that the meeting was a shared journey of exploration, learning and empowerment for UPMG members.