Justin Bieber is disowning his new H&M merch.

The Canadian pop star took to Instagram Stories to complain about the fashion brand's new pieces bearing his name.

"I didn't approve any of the merch collection that they put up at H&M," he said. "All without my permission and approval. SMH (shaking my head) I wouldn't buy it if I were you."

Bieber, 28, who also owns the clothing line Drew, added: "The H&M merch is trash and I didn't approve it. Don't buy it."

However, the global clothing brand denied Bieber's allegation, telling Forbes they "followed proper approval procedures" prior to releasing the merch "as with all other licensed products and partnerships."

Bieber fans called out to the clothing brand on its social media account. But H&M showed no signs of taking down the nine-piece collection on its website.

Previously H&M launched an approved line of Justin Bieber merch in collaboration with the singer-songwriter's Purpose Tour, Stadium Tour, and Justice Tour.

Bieber personally promoted the items.

H&M other artist-endorsers include Ariana Grande, Billie Eilish, among others.