Red Bull founder and sports patron Dietrich Mateschitz dead at 78
Mateschitz invested heavily in sports to give his brand global exposure

(FILES) Picture released 19 November 2004 of Austrian Dietrich Mateschitz, the founder of the company Red Bull. - Red Bull owner Dietrich Mateschitz, a giant in the world of energy drinks and founder of the Formula One team and a sporting empire, died on October 22, 2022, aged 78, the company said. (Photo by AFP)

