Former president and current Pampanga 2nd District Representative Gloria Macapagal Arroyo led the ceremonial lighting of the Pampanga parol during the opening of the event, highlighting the creativity, innovation, and world-class products of Central Luzon’s creative industries.
The five-day event underscores the continuing growth of the region’s creative industry and the success of programs such as One Town, One Product (OTOP) in empowering local entrepreneurs.
More than a trade fair, the Likha ng Central Luzon is a platform where homegrown businesses meet new markets, forge valuable partnerships, and turn opportunities into growth.
It also provides buyers and consumers an opportunity to discover and experience the best quality products that Central Luzon has to offer.
This year’s Likha ng Central Luzon was organized in partnership with PhilExport 3, Regional Development Council 3, and Central Luzon Growth Corridor Foundation Inc.