Power Mac Center has expanded its presence in Cebu with the opening of a new store at SM City Consolacion.

Located at the mall’s second-level Cyberzone, the store offers Apple devices, accessories and other digital lifestyle products for professionals, students, creators and entrepreneurs.

“Technology has become less about having a device for a particular task and more about having tools that can keep up with the many things we do in a day,” Power Mac Center director for Marketing and Product Management Joey Alvarez said.

“Consumers want flexibility, convenience, and products that fit naturally into their lifestyles. That’s what we aim to make possible through our stores and our growing presence, not only in Cebu but nationwide,” he added.

To mark the opening, Power Mac Center is offering limited-time discounts until 20 September 2026, including up to P35,000 off select MacBook Pro models, P21,000 off select iPhones, P19,500 off select iPads, P13,000 off select Apple Watches and P2,000 off select AirPods.

Customers may also earn or redeem points through the company’s 1 Infinite loyalty program. Points can be used for devices, accessories, select services, training courses and other fees.