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OPINION

Dehumanization in media

Palace Press Officer Claire Castro emphasizes a universal truth: No Filipino should accept being depicted in such a derogatory manner.

Yogi Filemon Ruiz·20 July 2026, 10:06 pm·1 MIN READ

Dehumanization in media
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  • It was intentional; the creators of the AI-generated video by Chinese state-run media, which depicted Filipinos as monkeys, made it atrocious. This has sparked understandable outrage and condemnation across various sectors of Philippine society.

    Even someone as cool as President Ferdinand R. Marcos Jr. was outraged, and his strong response to this dehumanizing portrayal reminds us of the importance of dignity and respect in all human interactions, especially in international relations.

    There have been offensive representations of Philippine-China relations that go beyond mere artistic expression. These representations often reflect a deliberate act of dehumanization and reinforce harmful stereotypes.

    Palace Press Officer Claire Castro emphasizes a universal truth: No Filipino should accept being depicted in such a derogatory manner. This controversial imagery not only disrespects the nation but also undermines the rich cultural heritage and dignity of its people.

    I commend the Department of Foreign Affairs (DFA) for immediately responding to such a racial slur, condemning it as “blatantly demeaning, dehumanizing and racist.”

    There have been political disagreements between the Philippines and China, but these should never provide an excuse for reducing any group to a caricature or stereotype, especially one that invokes a painful history of colonialism and subjugation. Governments must stand united against such misrepresentations, reaffirming their commitment to uphold the dignity of their citizens.

    The Chinese Communist Party’s worldview, not just regarding the Philippine claim over the South China Sea but also regarding other claimants in the Spratlys, is not isolated. Defense Secretary Gilberto Teodoro calls for a conscious and proactive response to the propaganda emanating from this source. By describing the material as a sign of “moral and intellectual bankruptcy,” Teodoro warns us about the dangers of allowing dehumanizing narratives to spread unchecked.

    There has been a chorus of condemnation since yesterday from various lawmakers calling for an independent foreign policy. As tensions in the South China Sea continue to escalate, we expect the government to engage the international community with strength and integrity. It means not merely responding to offensive actions but actively shaping a narrative that promotes mutual respect and dignity.

    Content can be generated and spread rapidly on AI-driven platforms; therefore, we must be wary of imagery and narratives created by both state and non-state actors. Media’s influence on public perception should not be underestimated. Our collective response not only tackles the specific incident but also promotes a culture of respect and understanding across borders.

    Filipinos should speak in unity in our condemnation of dehumanization in all forms, whether stemming from political disagreements or cultural tensions. Advocating for a more respectful and dignified dialogue that recognizes that it is not just a response; it is our shared humanity.

    The next steps our government takes — be it diplomatically summoning the Chinese ambassador or reinforcing our foreign policy — will reflect not only on our current situation but also on how we, as a nation, choose to uphold our values in the face of injustice.

    • West Philippine Sea dispute
    • Philippines-China relations
    • China AI racist video

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