SM Supermalls in collaboration with the Department of Labor and Employment (DOLE) strengthened their long-standing partnership to once again transform malls into venues of opportunity, hope, and new beginnings through the nationwide Araw ng Kalayaan Job Fairs mounted across 20 SM malls nationwide, bringing together over 800 employers and over 22,000 job seekers, with more than 2,100 hired on the spot—highlighting the continued impact of accessible, community-based employment initiatives that help Filipinos move forward 

From fresh graduates and first-time job seekers to career shifters and experienced professionals—Filipinos gathered at SM malls last June 12 in search of meaningful employment opportunities, many of whom were interviewed and hired on the spot.

“Samantalahin natin ang lahat nang programa ng pamahalaan lalo na’t habang nandito tayo. Sa SM maraming salamat–ang importante nagtutulungan po tayong lahat at ginagawa natin ang lahat nang ating makakaya,” said Pasig City Mayor Vico Sotto.

By combining DOLE’s extensive labor network and employment programs with SM’s accessible community spaces, the collaboration succeeded in empowering local communities — bringing jobs, crucial government support services, and future-ready skills directly to the doorsteps of everyday Filipinos. This year’s Independence Day Job Fair also continued SM’s growing focus on workforce readiness and future-ready skills.

“By partnering with the private sector, mas naging convergent ang ating approach para mas maibigay ang serbisyo ng pamahalaan sa ating mga kababayan. Maganda ang pakiramdam na makita ang ganitong turnout at pagkakaisa lalo na ngayong Araw ng Kalayaan,” shared Ryan Roberto Delos Reyes, Supervising Labor Employment Officer of DOLE NCR.

For Patrick Tamayo, who secured a position as a Mobile Promoter, the opportunity meant being able to help his family.

“Masaya po ako na hired-on-the-spot ako. Matutulungan ko na po ang pamilya ko. Hindi ko po inaasahan na mabilis po ako matatanggap,” he said.

For Ma. Jamaica Pabunan, Independence Day became more than a celebration—it became an answered prayer. “Naghahanap po talaga ako ng trabaho kaya pinagdasal ko po talaga na matanggap ako and answered prayer po,” she shared after being hired on the spot as a Pharmacy Assistant. “Pangalawang job fair ko po itong napuntahan, pero iba po dito sa SM, organized po talaga.” 

Their stories were among the many success stories that unfolded during the SM Araw ng Kalayaan Job Fairs, mounted nationwide by SM Supermalls and the Department of Labor and Employment (DOLE).

A Partnership That Creates Opportunities

The success of the initiative reflects the enduring partnership between SM Supermalls and DOLE, united by a shared mission of making employment opportunities more accessible to Filipinos.

By combining DOLE’s labor programs and employment network with SM’s nationwide presence and community reach, the partnership continues to bring jobs, government services, and workforce development opportunities closer to where people live. 

Across participating malls, applicants explored opportunities from industries such as retail, banking, IT-BPO, hospitality, logistics, food service, education, healthcare, and customer service. Through face-to-face interviews, employers were able to connect directly with qualified candidates while applicants gained immediate access to job openings.

For participating employers, the event also provided an opportunity to support a larger cause. “We joined the job fair not just to fill available positions but also to be part of SM’s advocacy this Araw ng Kalayaan. We know there are many Filipinos looking for opportunities,” shared Hermie, Talent Acquisition Specialist of Home Credit.

Lisa, Assistant Human Resource Manager of Mesco, Inc., echoed the importance of bringing multiple employers together in one accessible venue. “It’s an opportunity for jobseekers to see and apply to different industries in one place. Mas malaking chances for jobseekers,” she said.

From Job Fair to Career Growth Hub

This year’s Independence Day Job Fair also continued SM’s growing focus on workforce readiness and future-ready skills. In partnership with TESDA, DICT, Jobstreet, and other stakeholders, selected venues featured learning opportunities in AI prompting, cybersecurity awareness, Canva basics, digital skills, and livelihood development programs. 

“Here at SM Job Fairs, we promote the freedom to grow, the freedom to upskill, and the freedom to find the job that suits you,” said Dannah Majarocon, Managing Director of Jobstreet by SEEK. The impact of these learning opportunities extended beyond employment.

For Rhodora Felipe of Pasig, learning how to create doormats and potholders opened new possibilities to support her family. “Malaking tulong po itong skills na ito sa amin dahil pwede kong gamitin ito para makatulong sa gastusin at baon ng mga bata,” she shared. Linalyn Calingasan, another participant, hopes to turn her newly learned skills into a livelihood opportunity with support from local partners. 

More Than a Job Search

To make the experience more convenient, SM Job Fairs also featured a One-Stop Government Service Express through participating agencies such as SSS, PhilHealth, Pag-IBIG, NBI, PESO, and other institutional partners.

Applicants were able to process employment requirements, seek guidance, and access support services in a single venue—saving both time and resources.

This integrated approach reflects the continuing evolution of SM Job Fairs from traditional recruitment events into community platforms that connect Filipinos not only to jobs, but also to skills, services, and opportunities for long-term growth.

Creating Real Impact Nationwide

Mounted simultaneously across SM malls nationwide, the Araw ng Kalayaan Job Fairs demonstrated the power of public-private collaboration in creating meaningful opportunities for Filipino communities.

Behind every application submitted, every interview conducted, and every job offer extended is a story of determination, hope, and aspiration.

For some, it meant securing their first job. For others, it meant starting over, supporting a family, or discovering new skills that could open additional sources of income.

These are the stories behind the more than 2,100 hired-on-the-spot applicants—and the reason why SM Supermalls and DOLE continue to strengthen their partnership year after year.

“Pagmalasakitan ninyo ‘yung obligasyon ninyo sa kumpanya, nang sa gayon ay sila ay lumago [...] at patuloy silang maghahanap ng trabahante. [And] that is my goal. That is our vision. That is our program. To provide as many jobs as we can — jobs for everyone,” said Manila city Mayor Isko Moreno.

Because freedom is not only celebrated—it is empowered through opportunities. And when opportunities are brought closer to communities, lives are changed, families are uplifted, and the nation moves forward.