Friday Pickleball is the latest paddle brand to enter the rising sports scene in the Philippines following its official Manila launch Saturday afternoon at the Toby’s Sports Flagship Store in Bonifacio Global City, Taguig City.

The launch was led by the brand’s founders — Jake Triplett, Isaac McDonald, Scott Peck, and Matt Czarnecki — while brand ambassadors Kevin Dong and James Lin also graced the event.

Asked what sets Friday Pickleball apart from other brands, Peck, one of the co-founders, said: “Our mission with Friday is to make the best possible paddle we can and sell it at a really great price.”

“We like to do really fun things with our designs, like shiny edge guards and stuff like that,” he added.

The team also took time for its “Auras” tour across selected countries in Southeast Asia, where it introduced the new Aura Pro and Aura paddle lines, which the company described as featuring the latest full-foam Gen Four technology.

After the event, the ambassadors and founders joined Filipino celebrities Patrick Garcia, Meg Imperial, and Eric “Eruption” Tai in pickleball matches along 5th Avenue.