TikTok Shop Philippines gathered creators, brand partners and agencies at the 2026 Creator Awards, recognizing individuals and groups that helped shape the platform’s growing discovery-driven e-commerce ecosystem.

The company said the number of active TikTok Shop creators in the Philippines doubled year-on-year, reflecting the continued growth of content-driven commerce on the platform.

“The TikTok Shop Creator Awards highlights how creator-led commerce has evolved beyond content creation into sustained business-building,” said Franco Aligaen, marketing lead of TikTok Shop Philippines.

“Creators are at the heart of discovery e-commerce, not only redefining how users experience and engage with brands, but building communities around various interests,” he added.

Among the top awardees was actress and TikTok Shop Philippines brand ambassador Andrea Brillantes, who received the Gen Z CEO Celebrity of the Year award for her beauty brand Lucky Beauty.

Other major winners included content creator Miss Dioza, recognized as Super Star Creator of the Year; beauty creator Lierge Perey as New Star Creator of the Year; and content creator and entrepreneur Dani Barretto, who won Celebrity Creator of the Year.

Reinalie Morales received the Live Record-Breaker Award for her high-performing fashion livestreams, while Nina Ellaine was named Mega Campaign Champion for her influence in the beauty sector through Colourette Cosmetics and Fresh Formula.

M-Commerce Corporation was also honored as MCN Agency of the Year for its contribution to scaling live commerce operations across creators and brands.

Beyond the awards ceremony, TikTok Shop highlighted programs aimed at supporting creators and long-term ecosystem growth, including its Joint Business Planning initiative, which focuses on structured collaboration with top-performing creators.

The platform also underscored the role of its OnTrend program, which combines creator-led storytelling, highly searched products, and brand partnerships to drive product discovery and sales.

According to the Cube x Impact Influencer Marketing in Southeast Asia 2025 report cited by TikTok Shop, 83 percent of consumers said they had made purchases through affiliate links, highlighting the growing influence of creators in e-commerce.

“What we’re seeing now is creators moving beyond one-off campaigns into more sustained, intentional ways of building their businesses and growing the brands they work with,” Aligaen said.