NEXTASIA Land Inc. has unveiled a 22-hectare European-inspired boutique township in San Pablo City, Laguna, positioning the development to ride the growth surge expected from the opening of South Luzon Expressway Toll Road 4 (SLEX TR4).

Dubbed NEXTASIA Barcelona, the township is designed to redefine community living in Southern Luzon, with the developer timing its launch alongside the anticipated completion of TR4.

Once operational, SLEX TR4 is expected to cut travel time from Santo Tomas to San Pablo City to about 15 minutes, significantly improving accessibility and strengthening the city’s appeal as a residential hub.

The project signals what the company described as a shift in San Pablo’s profile from a secondary market to an emerging primary residential growth corridor.

NEXTASIA Barcelona is master-planned to accommodate around 2,000 homes, or nearly 10,000 residents, over the next two to three years.

The development follows the company’s “future-ready” philosophy, integrating broadband-ready homes, solar-powered street lighting, EV charging provisions, landscaped parks and open green corridors, and a secure, walkable community layout.

These features are positioned not only as design elements but as long-term cost advantages for residents. As a NxtGreen-certified community, the project aims to reduce living expenses over time through energy-efficient systems such as solar-powered lighting, while ensuring homes remain adaptable to evolving technologies and transport solutions.

The company said the project aims to elevate affordable housing into full-scale township living rather than a traditional subdivision setup.

At the center of the development will rise the NEXTASIA Town Plaza, inspired by classic European squares and envisioned as a commercial and lifestyle anchor for both residents and the wider San Pablo community.

Planned features include a dedicated chapel, the Grand Ballroom of San Pablo designed as a premium events venue, and commercial spaces for dining, retail and essential services. The Town Plaza is positioned to transform the property into a self-sustaining district rather than a standalone housing enclave.

The timing of the launch is expected to allow the company to capture early demand driven by improved connectivity, which could expand buyer markets, increase land values and stimulate economic activity in the area.

“What you will see here is not just 2,000 homes — but a community of 10,000 Filipinos building their futures,” said Dustin Y. Carreon, president and chief operating officer of NEXTASIA Land.

“This is transformation. This is progression. At NEXTASIA, we do not just build houses. We build places where life happens. We are building the community of tomorrow, today.”

The company said the project also responds to the country’s housing gap, citing government data showing a backlog of at least 6.5 million units, particularly in fast-growing regional areas where demand continues to outpace supply.

By delivering 2,000 homes in San Pablo City, NEXTASIA Barcelona aims to provide an alternative for Filipino families — including overseas workers and young professionals — seeking accessible housing options outside Metro Manila while remaining connected to key economic centers.