Evolved ease – here’s the fits for any pace

A new activewear line is set to launch this March, expanding lifestyle options with pieces designed for people who move in their own way. It takes the pressure out of what being active “should” look like—created for those navigating busy days through quick walks, casual workouts, weekend hangs with friends, or just staying on the go. The collection embraces movement as a natural part of everyday life.

To kick things off, Southeast Asian Games athletes Kira Ellis and Elijah Cole, who represented the Philippines, step up as the first faces of the line. As national athletes, they embody authenticity, discipline, and a real passion for staying active.

Triathlete Kira Ellis balances sport, training, and daily life with confidence and ease. “This line is about showing up as you are,” she says. “For me, it represents the freedom to live actively without sacrificing style.”

Pole vaulter Elijah Cole brings high energy and individuality to the campaign, proving movement doesn’t need to feel intimidating to matter. “Movement is core to who I am, not just as an athlete but as a person,” he adds. “The design supports real, everyday motion.”

Though showcased on athletes, the line targets anyone who enjoys activity at their own pace—simply because it feels good. “It’s about ditching the pressure,” notes Vice President Brandon Liu. “Move, explore, and have fun without labels, benchmarks, or expectations.”

Drawing from what athletes wear before, after, or between sessions—relaxed and effortless—the debut collection offers lived-in athleisure that’s approachable, not overly technical. Extensive prototyping ensured ease and accessibility, staying true to values of comfort and real-life use. Launching this March, it redefines movement as lighter, freer, and deeply personal.