KPop Demon Hunters toys expand globally after NY Toy Fair
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spIN Master, Funko, Mattel, and Hasbro unveil new products inspired by the hit Netflix animated film.
Photo courtesy of Spin Master.
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spIN Master, Funko, Mattel, and Hasbro unveil new products inspired by the hit Netflix animated film.
Photo courtesy of Spin Master.
Funko POP! "KPop Demon Hunters" Wave 2.
Photo from FUNKO.
Screenshot from Parade video on Youtube.
Mattel's KPop Demon Hunters dolls display at Toy Fair 2026.
Screenshot from Pixel Dan video on Youtube.
Toy and entertainment companies showcased a variety of KPop Demon Hunters products at the 2026 New York Toy Fair, reflecting the growing popularity of the Netflix animated film.
Canadian manufacturer Spin Master unveiled officially licensed toys across four categories: digital pets, creative play, puzzles, and compounds. The products are set for a phased global launch at major retailers throughout 2026.
Highlights include 4D Build kits allowing fans to assemble layered 3D models of characters HUNTR/X and Derpy, available in July 2026, and Kinetic Sand Ramyeon Surprise, a food-themed sand playset launching in May 2026. Fans can also craft Heishi bracelets inspired by HUNTR/X characters through a Cool Maker kit in September, and shimmer foil temporary tattoos in October. Digital interactive Bitzee figures are scheduled for November.
Funko announced a second wave of POP! figures featuring Rumi, Mira, and Zoey in alternate costumes, as well as new figures of manager Bobby and Saja Boys members. Some figures will be exclusive to Funko or Target, while others are part of the Funko Specialty Series.
Earlier, Mattel and Hasbro revealed their KPop Demon Hunters lines at the 2026 Nuremberg and New York Toy Fairs. Mattel’s American Girl subsidiary is accepting pre-orders for dolls representing lead characters Rumi, Zoey, and Mira, designed to reflect the film’s fashion, music, and personality details. Hasbro’s offerings include Nerf toys modeled after the trio’s demon-hunting gear and a themed edition of Monopoly.
The introduction of KPop Demon Hunters merchandise comes after the film amassed 482 million views on Netflix, becoming the platform’s most-watched title as of late 2025. Industry observers note the rise of arts-and-crafts, dimensional play, and interactive toys among Gen Alpha children as key factors driving the success of these products.
The KPop Demon Hunters toy lines join existing entertainment brands like Paw Patrol, Barbie, Hot Wheels, and Monster High in combining imaginative play, collectible items, and interactive experiences for young audiences.