The JC community opened the year with the JC Beyond Expo at the Metrotent in Pasig City, bringing together employees, partners, and distributors for a day of recognition, games, and previews of the company’s plans for the year.

The event began with an expo featuring JC’s product lineup, interactive activities, and prize giveaways for attendees.

The program later shifted to the recognition of wholesalers and top achievers, highlighted by travel incentives. Senior employees and general managers were awarded trips to the Maldives, while staff aged 26 and under received Boracay getaways.

One of the event’s highlights was Siomai King, JC’s food cart concept under the House of Franchise brand, which was named Best Foodcart Franchising of the Year at the Asia Leaders Awards 2025.

JC also used the expo to launch a new product—dissolvable probiotics that can be mixed into drinks, excluding hot beverages—expanding the company’s wellness product portfolio.

The company’s leadership was likewise recognized in business circles, with President Jonathan So and Vice President Carlito Macadangdang and their work with JC featured in Henry Ong’s book Five Business Lessons 2, which compiles insights from successful Filipino entrepreneurs.