Philippines boasts world-class welcome with new NAIA experience

For decades, the airport was simply a place you passed through. Today, it is where your Philippine adventure truly begins.

In a landmark move to elevate the country’s premier gateway, President Ferdinand R. Marcos Jr. and First Lady Liza Araneta-Marcos recently unveiled two game-changing initiatives at the Ninoy Aquino International Airport (NAIA) Terminal 3.

Led by the Department of Tourism (DoT), these programs are designed to turn every layover into a memory and every arrival into a seamless journey.

Turn layover into a destination

Why wait at the gate when the wonders of Manila are just minutes away? The newly launched Transit Tours program is a dream come true for international travelers and of course, for the hardworking overseas Filipino workers (OFWs).

If passengers have a long layover before their next connection, they no longer have to settle for a terminal seat. Through curated, guided excursions, they now have the opportunity to explore rich historical landmarks and immerse in vibrant heritage sites.

This initiative allows the experience of the world-renowned Filipino hospitality and culture before you even reach your final destination.

World-class care the moment you land

Also, the Philippines is rapidly becoming a global hub for health and wellness. To support this growth, the DoT has inaugurated the Medical Tourism Concierge Pavilion — a one-stop information hub which ensures that health-seekers receive the gold standard of service from the second they arrive.

From the moment passengers touch down, the dedicated concierge team provides accurate data on the country’s top-tier medical facilities and offers direct, coordinated referrals to accredited healthcare providers.

This specialized assistance ensures that the path to wellness is professional, safe and entirely stress-free.

A seamless partnership for the modern traveler

This transformation is backed by the full force of the Philippine government. With 24/7 support from the Bureau of Customs and the Bureau of Quarantine, travelers are guaranteed a smooth, efficient, and secure transition through the terminal.

As part of the National Tourism Development Plan 2023–2028, these programs represent a new era of visitor-centered service and as the NAIA undergoes its historic modernization under private management, the Department of Tourism is ensuring that every traveler — whether coming home to family or just passing through to another continent — feels the genuine warmth of the Filipino spirit.

The Philippines isn’t just a place to visit; it is a place that takes care of the people’s well-being and welfare.