Landers Superstore opens Aseana branch in Parañaque

Landers Superstore has opened its newest branch in Aseana City, expanding its footprint in Metro Manila’s rapidly developing Bay Area and reinforcing its position as one of the country’s leading membership shopping destinations.

Located at the corner of J.W. Diokno Boulevard and Bradco Avenue, Landers Aseana is the company’s 16th store nationwide and ninth in Metro Manila, extending its reach across the south of the capital.

The new branch sits within the 107-hectare, master-planned Aseana City, an area surrounded by residential communities, business centers, leisure hubs, entertainment venues, and government offices. The district continues to attract families and professionals, positioning Landers Aseana as a convenient shopping destination for both daily needs and bulk purchases.

The opening ceremony was attended by Edwin Olivarez, Eric Olivarez, and Delfin Wenceslao, alongside Landers executives, media partners, and guests. Public figures Ahtisa Manalo and Catriona Gray also joined the launch.

Opening just ahead of the Christmas rush, Landers Aseana welcomes members with wide aisles stocked with daily essentials, imported goods, and exclusive in-house brands—catering to gift shopping, holiday preparations, and everyday household needs.

The store highlights Landers’ signature private labels, including Founders, which offers pantry staples, specialty ingredients, and international selections for home cooking and hosting, and Selection by Landers, a line covering home, kitchen, personal care, and household essentials aimed at balancing quality and value.

Members can also enjoy perks beyond grocery shopping, such as free haircuts at Federal Barbers, fuel savings at Landers-Caltex with discounts of up to P10 per liter during Super Fuel Sale events, affordable medicines at Capital Care Pharmacy, and access to exclusive deals and members-only promotions.

For entrepreneurs and corporate buyers, Landers’ Business Membership—priced at P1,200—offers a 2 percent unlimited rebate on every transaction, designed for higher-volume purchasing and year-round savings.

During the opening ceremony, Landers Superstore Deputy CEO Bill Cummings said, “Landers Aseana brings our store closer to the communities around the Bay Area. We aim to offer good value, solid savings, and a shopping experience that feels comfortable and enjoyable for our members.”

With the opening of its Aseana branch, Landers continues to position itself as a practical shopping destination for households and businesses in Parañaque and the broader south Metro Manila area.