As the Christmas season reaches full swing across the country, a new color has begun to stand out amid the usual reds and greens. This year, foodpanda is bringing bold shades of pink to the city, marking a series of holiday initiatives designed to offer comfort, convenience and community support during one of the busiest times of the year.

Known for its food and grocery delivery services, foodpanda is extending its presence beyond the app this Christmas through a mix of on-ground activations and outreach programs. The brand’s holiday campaign focuses on creating small but meaningful moments of relief for Filipinos navigating crowded streets, packed schedules and the pressures that come with the festive rush.

Central to these efforts is PANDAriwang, foodpanda’s corporate social responsibility program, which reached several communities nationwide during the season. The company partnered with institutions such as Cebu City Medical Center, as well as organizations including Walang Gutom Kitchen and Bahay Aruga, to provide support to frontliners, patients, and vulnerable families. Through these initiatives, foodpanda emphasized its commitment to extending care beyond its customers and contributing to collective holiday celebrations, especially in communities affected by recent calamities.

To address the physical demands of holiday travel and errands, foodpanda also rolled out its pink “We Gotchu stops” across key locations in Metro Manila. These installations include rest benches and chill-out areas at Market Market, Circuit Makati, and Greenfield Central Park, along with vending machines and charging stations at One Ayala, Ayala Avenue, and the Parañaque Integrated Terminal Exchange (PITX). Designed as brief pause points in high-traffic areas, the stops aim to provide commuters and shoppers with practical relief during peak season congestion.

On the roads, foodpanda’s partner riders are adding to the festive atmosphere. From 8 to 10 December, riders across Metro Manila were seen wearing holiday- themed gear, transforming routine deliveries and traffic-heavy routes into moments of visual cheer. The initiative highlights the role of Ka-panda riders in carrying not just orders, but seasonal goodwill across the city.

The campaign is further reinforced by digital billboards displayed since October along major highways and urban centers, carrying the message “Pasko Na, We Gotchu.” The pink-hued displays serve as a visual reminder of foodpanda’s holiday presence and its message of reassurance to Filipinos on the move.

Taken together, fo o dpanda’s Christmas initiatives reflect a broader effort to meet people where they are — whether on the road, in public spaces, or within communities in need. By blending service, visibility and outreach, the company aims to make the holiday season feel a little lighter and more connected for everyone it touches.