This holiday season, travelers are turning down the thermostat — literally and figuratively — as Klook reports a surge in “cool”cations, getaways that are either climatically cool or undeniably cool in vibe. Whether it’s chasing snowfall abroad or discovering fresh experiences closer to home, filipinos are ending the year with trips that feel refreshing in every sense.

Where It’s Cold — and Cooler — to Be

Japan remains the top winter pick, drawing visitors to snow-covered towns, onsen retreats and ski resorts. Klook data shows a steep spike in interest for ski activities, led by Mainland China users with a 294 percent jump in sessions year-on-year. europe and oceania also posted strong growth, pointing to a global rise in winter adventure travel. Hotel bookings in ski areas surged as well, particularly from Hong Kong and america. south Korea follows with a blend of winter theme parks, alpine scenery and comfort food, while switzerland offers the iconic european winter — Christmas markets, chalets and postcard-perfect peaks dusted in snow.

Cooler Adventures In the Tropics

Not everyone is swapping sunshine for snow. Many southeast asian travelers are seeking “cooler” ways to enjoy the region’s warmth. river cruises in singapore and Thailand, waterfall treks in indonesia and the philippines, and glamping experiences are gaining traction. night tours are rising too, allowing travelers to explore cities and heritage sites under cooler evening skies. for those after a winter scene without leaving southeast asia, sapa in northern Vietnam delivers misty hills, crisp temperatures and occasional snowfall — a rare treat in the tropics.

The Socially Cool Factor

“Cool” isn’t just about climate. Klook notes more users heading to under-the-radar destinations reachable by car, bus, train or short flights. These spots remain uncrowded and authentic, giving travelers the thrill of discovering a place before it becomes the next big thing. Whether it’s snow, scenery or social cred, one thing is clear: With Klook, it’s never been cooler to explore.