Food lovers in the south have a fresh reason to indulge as Secret Recipe is now open at SM City Santa Rosa on 6 November. Instead of a traditional ribbon-cutting ceremony, its 6 November launch featured a giant red velvet cake, perfectly symbolizing the brand’s signature focus on indulgent desserts and celebratory moments. Families, friends and long-time fans gathered for the event, enjoying a festive atmosphere and the chance to be among the first to explore the new branch.

The interiors of the Santa Rosa store reflect Secret Recipe’s Malaysian roots with a feminine design, creating a warm and stylish environment. Floral accents, soft lighting and cozy seating make it an inviting space for casual meals, coffee breaks, or Instagram-worthy moments.

While the brand is best known for its cakes, Secret Recipe goes beyond dessert. Guests can start their meals with a selection of shareable appetizers like chicken satay, spicy tomato drummettes, deep-fried wontons and seafood spring rolls. The menu also highlights Southeast Asian favorites, from the aromatic Singapore Laksa to tender Beef Rendang slow-cooked in spices and coconut milk. Other must-try dishes include Nasi Goreng Ayam, Char Kuey Teow and Nasi Lemak, all served with flavorful rice, stir-fried noodles, or hearty soups.