A love letter to Filipino pet owners: 'Dear Kat'

When love and loyalty for pets inspire innovation, something beautiful takes shape — and for United Baarde Inc. (UBI), that something is Dear Kat.

The proudly Filipino-owned company behind Pure Choice Pet Careofficially introduces Dear Kat, a dry cat food brand thoughtfully crafted for Filipino pet owners who treat their feline companions as family. More than just nourishment, Dear Kat represents a heartfelt promise: “Here’s love in every bite.”

Established in 2021, United Baarde Inc. was born from one powerful belief — that the human capacity to care can transform the lives of pets everywhere. What began as a small team of passionate animal lovers has evolved into a trusted nationwide distributor, serving thousands of B2B accounts across Luzon, Cebu, and parts of Visayas and Mindanao.

Its expanding portfolio of pet essentials — including Aromatic Cat Litter, Pro’s Choice Cat Food, Performance Dog Food, and Doug & Co. and Ichi & Co. brands — continues to elevate the health, happiness, and everyday well-being of pets and their owners.

Guided by a clear mission to push the human capacity to care, UBI envisions a future where every Filipino household can access quality pet nutrition that’s both affordable and dependable.

Dear Kat was created for the real-life Filipino pet owner — the ones who feed their cats before themselves, who talk to them like family, and who find joy in the soft sound of purring after a long day.

Formulated with a blend of premium protein, essential vitamins, and minerals, Dear Kat provides complete and balanced nutrition for cats of all life stages. Its delicious tuna flavor delights even the pickiest eaters, while its nutrient-rich formula supports strong bones, lean muscles, shiny coats, and lasting energy.

But more than the science of nutrition, Dear Kat is fueled by empathy. It’s a reflection of genuine affection and understanding of the Filipino way of caring for pets. Whether found in neighborhood feed shops, agri-vets, or poultry supply stores, Dear Kat ensures that love and nourishment are never out of reach.

In every bag of Dear Kat lies a promise — that high-quality cat nutrition doesn’t have to come with a high price. It bridges practicality and passion, proving that care can be both compassionate and cost-conscious.

For Douglas Baarde Jr., UBI’s President and General Manager, the concept of Dear Kat took shape during the pandemic — a time when Filipinos’ love for pets deepened.

“Nag-boom ang interests at pagmamahal sa pets noong pandemic dahil almost all of us nasa bahay lang at wala ginagawa,” Douglas shared.

Meanwhile, Julius Ladica, UBI Treasurer and Head of Digital Marketing and Importations, finds joy in living the company’s advocacy every day.

“Kapag dumating nga ako sa bahay, nasa sofa sila lahat — parang territory na nila ang living room area. Minsan maaawa ka, may makikita ka sa daan, di mo rin matitiis, ia-adopt mo na,” he said with a smile.

Their stories mirror the heart of Dear Kat — compassion in action, a love that extends beyond the home, and a mission that keeps growing with every adopted cat, every feeding bowl, every wag or purr.

As United Baarde Inc. continues to expand its footprint in the local pet care industry, Dear Kat stands as a symbol of Filipino warmth — proof that when care is rooted in heart, it resonates deeply.

Because in every Filipino household, love takes many forms — and sometimes, it purrs.