DTI hails Marcos approval of Tatak Pinoy Strategy

The Department of Trade and Industry has lauded the approval of the Tatak Pinoy Strategy (TPS) by President Ferdinand Marcos Jr., saying the TPS will boost various industries in the country and produce additional jobs for the Filipino workforce.

The TPS is a 10-year national industrial roadmap that aims to strengthen key sectors, create jobs, and lift Filipino products to global standards.

Signed through Memorandum Circular (MC) No. 104 on 24 October, the policy directs all government agencies to give preference to local products and services in their procurement.

Under the MC, local suppliers can be awarded contracts if their bids are within 25 percent of the lowest foreign offer, which ensures that the government’s purchasing power directly supports Filipino enterprises.

Trade Secretary Cristina Roque said that as the DTI leads the program, the TPS serves as a national framework for industrial transformation anchored on five pillars: people, infrastructure, technology and innovation, investments, and sound financial management.

The initiative operationalizes the Tatak Pinoy Act (Republic Act No. 11981) and supports the Philippine Development Plan 2023–2028.

Roque, who also chairs the Tatak Pinoy Council, maintained that the strategy opens new opportunities for local industries to scale and compete globally.

“The TPS empowers our MSMEs and industries to innovate with purpose, produce with pride, and compete globally with confidence. We thank the President for his swift approval of this landmark policy that will boost our economy and generate more jobs for Filipinos,” Secretary Roque said.

With the TPS, plans and priorities are clearly outlined to help domestic enterprises become more globally competitive, including nine priority sectors identified for their potential to drive inclusive and sustainable economic growth and industrial development.

Developed through 27 nationwide consultations, the TPS supports the Philippine Development Plan 2023–2028 and calls for collaboration among government agencies, industries, and communities to build stronger, more competitive Filipino industries.