Home Credit Philippines is targeting wider consumer uptake of Apple’s new iPhone 17 lineup by offering 0 percent installment plans.

The unveiling at WalterMart Sta. Maria showcased Apple’s newest flagship range, powered by the A19 chip that delivers faster processing speeds, enhanced efficiency, and longer battery life.

The iPhone 17 Pro and Pro Max now feature vapor-chamber cooling technology and triple 48-megapixel Fusion cameras with up to 8× optical zoom.

The base iPhone 17 also received a major hardware boost, now shipping with a 48MP dual camera system and an improved 18MP Center Stage front camera for clearer selfies and smoother video calls.

All models in the lineup come equipped with 120Hz ProMotion OLED displays, Ceramic Shield 2 glass protection, and USB-C fast charging that powers the device up to 50 percent in just 20 minutes. Storage capacity now starts at 256GB across all variants.

To make the devices more affordable, Home Credit introduced special 0 percent interest offers during the launch. Customers can own the iPhone 17 Pro for as low as P83 per day or the base iPhone 17 for P61 per day, with installment terms of up to 24 months.

“Home Credit’s goal is to make the latest technology accessible to more Filipinos through flexible and affordable payment options,” the company said.

Social media influencer Charlize Ruth Reyes, better known as Charuth, was among those who lined up for the midnight release. “I’m super excited because I’ll finally see the latest iPhone in person at its midnight launch,” she said in Filipino.

Customers may visit Abenson–Bulacan and other participating retailers nationwide to experience the iPhone 17 series and apply for Home Credit’s installment plans.