Simply breathing exudes a sense of calm confidence. It's easy. It's natural. It flows with you. However, in a world that encourages us to "do more," "be more," and "cover more," one cosmetic brand is reminding everyone that beauty does not have to be loud to be strong. Sometimes it's the quiet confidence that strikes the hardest—the type that comes from feeling good in your own skin. That is the heart of Breathe Beauty.

A Love Letter to Real Skin

Breathing Beauty is a mindset. A gentle reminder that beauty is not about perfection, but about presence. 

It's GRWM's love letter to everybody who has ever felt compelled to appear "put together" all the time. For anyone who has ever hidden their texture, scars, or stories. It's for you—the unedited, in-the-moment, and completely authentic you.

“I wanted to create a base product that feels like you,” said Mae Layug Madriñan, CEO and Founder of GRWM Cosmetics. “The idea was to bring your base back to what we believe it should be—freeing, and celebrating your real skin, something that tells your story.”

All About That Base (and Why It Matters)

Your base is everything. It's more than just the initial step in your makeup routine. It's the foundation for your appearance, mood, and confidence.

A decent base can transform "I just woke up" into "I've got this." It does more than simply make you look good; it also makes you feel good. 

That is precisely what GRWM's All About That Base Volume II was designed for. With the Daily Skin Tint as its hero, this line takes skin seriously—with a breathable, lightweight product that moves with you rather than against you.

With 25 inclusive colors, this tint was designed for genuine skin tones and real people—dream chasers, multitaskers, and everyday go-getters who don't require extensive coverage to feel seen. The Daily Skin Tint epitomizes what GRWM stands for: ease, confidence, and authenticity. It may be worn all day to keep up with your busy schedule.

“Your base is where everything starts—your look, your mood, your mindset,” shares Madriñan. “We wanted to create a lineup that’s flexible, inclusive, and effortless. So no matter who you are or where you’re going, you have a base that moves with you.”

The product was designed for all versions of you. For the days you're radiant and the days you just show up. For whether you're doing errands, chasing dreams, or just catching your breath. 

Because beauty shouldn't feel like a mask, but like you. At its foundation, Breathe Beauty is a celebration of reality. Makeup is meant to enhance, not hide. It serves as a reminder that confidence is derived from comfort, not coverage.

And when your base feels light, natural, and free, so do you.

Let your skin rest. Let your confidence rise.
Let your story unfold, it’s about coming home to yourself.