SM Home launches six new Christmas collections for every aesthetic

SM Home is redefining holiday decorating with the launch of six new Christmas collections, designed to help Filipinos express their personal style while celebrating the season.

The collections — Golden Elegance, Crystal Wonderland, Enchanted Christmas, Beary Merry, Festive, and Whimsical — cater to a wide range of tastes, from minimalist and modern to warm and traditional.

“From Instagram-worthy winter wonderlands to cozy family vibes, these collections prove you don’t have to choose between style and budget,” SM Home said. “SM Home helps create beautiful homes, one meaningful tradition at a time.”

Each collection offers a distinct theme. Golden Elegance captures luxury with rich gold and brown tones, Crystal Wonderland brings Scandinavian-inspired serenity through whites and silvers, and Enchanted Christmas channels fantasy with deep purples, greens, and whimsical details.

For families, Beary Merry balances charm and practicality with durable, child-friendly ornaments, while Festive reimagines classic red-and-green decor with modern craftsmanship. Meanwhile, Whimsical embraces creative freedom through vibrant colors and eclectic accents for those who like to break tradition.

According to SM Home, the collections are meant to make holiday decorating more personal and attainable. “They’re not trying to tell you how Christmas ‘should’ look. Instead, they’re giving you the tools to create holidays that feel authentically you,” the company said.

To help customers achieve their desired aesthetic, SM Home recommends starting with tree ornaments, layering lights and garlands, and creating “Instagram moments” throughout the home. The company also advises choosing pieces strategically for small spaces or tight budgets to maximize impact without overspending.

“The traditions you create this year will shape your celebrations for decades to come,” SM Home said. “Give yourself permission to invest in joy. Whether you’re starting with a single statement piece or transforming your entire space, our quality decorations become the foundation for traditions worth keeping.”

The SM Home 2025 Christmas Collections are now available at branches nationwide. Crystal Wonderland, Whimsical Holidays, and Enchanted Christmas are available in select stores, while Festive Holidays and Golden Elegance are offered in all SM Home locations.

The full catalog can be viewed online at smhome.ph.