The Philippines’ first male nail bar opens

Success is a balance of working tirelessly toward your goals and allotting time to take care of the mind and body that does the dirty and hard work.

Men’s grooming in the Philippines has been evolving, with gentlemen from various walks of life, embracing that time of the day when they get to pamper themselves.

Whether you are a man still slowly diving into the world of grooming and self-care, or someone who just wants to explore what else to do on a day off, you ought to know that the first men’s nail bar just opened in the Philippines — Pennyworth’s Nail Bar. Interestingly, its name is inspired by the butler of Bruce Wayne, Alfred Pennyworth, a man who took into heart the needs of his master.

The newly opened nail bar is run by the management of California Nails and Spa, whose owner has been immersed in the nail grooming business for more than three decades.

Its owner, Leslie Matta, chief executive officer of California Nails & Day Spa, C.A.N.S. (California Advanced Nail & Skincare) and Pennyworth Men’s Nail Bar, explains in a statement that male nail bars are a good business opportunity in the Philippines.

Pennyworth has a franchise turnkey package, which is affordable. Another bonus is premier malls are excited about the men’s nail bar concept and it is now being invited into their malls. While it is just in its early years in the country, it is already quite popular in other parts of the world such as Los Angeles. Located near communities and villages, Matta shares that they get customers from walks of life, ranging from business men to professionals athletes and seniors. The fact that right now almost the working male population is above 35 million.

Pennyworth’s most popular service is “White Gloves.” The 60-minute service is a combination of a complete manicure and pedicure, a 30-minute back and head massage.

Another one is “The Dark Knight Massage,” a 60-minute, signature massage in a recliner, using Swedish strokes for well-being as well as the therapeutic circulation of blood. Matta adds that guests fondly and enthusiastically welcome the complimentary massage included in the nail bar’s services to de-stress and relax customers.