In 2025, Miss Philippines Earth marks a major milestone—its Silver Anniversary, a resounding celebration of 25 years of empowering women, inspiring communities, and championing environmental awareness across the archipelago and beyond.

What began as a local beauty pageant in 2001 has evolved into one of the country’s most dynamic and impactful environmental platforms. Now, as it enters its silver year, Miss Philippines Earth (MPE) continues to solidify its legacy as a movement of “Beauties for a Cause,” blending grace, purpose, and advocacy on a national and global scale.

A legacy of advocacy

Through the years, MPE has been more than a crown and sash—it has been a voice for the planet. From tree and mangrove planting activities to community clean-up drives, from school visits that inspire young eco-leaders to campaigns highlighting the importance of flora, fauna, and cultural heritage, Miss Philippines Earth has consistently led by example.

At the core of this mission is a relentless dedication to eco-tourism, sustainable living, and climate action—causes that have never been more urgent.

“Eventually, Miss Philippines Earth became one of the leading trendsetters for environmental awareness, sustainable living, and eco-tourism boosters,” said Lorraine E. Schuck, Co-Founder of Miss Philippines Earth and Executive Vice President of Carousel Productions Inc.

“Our Beauties for a Cause take pride in who they are and what they can do for their country through the MPE platform.”

Rising through challenges

Like many industries, the pageant world was deeply affected by the COVID-19 pandemic. Yet, Miss Philippines Earth remained undeterred. The organization innovated with virtual coronations and digital campaigns, proving that even amid disruption, its cause would endure. This resilience—born from purpose—cemented MPE’s role as a pioneer in adapting pageantry to modern challenges.

As the world faced environmental and humanitarian crises, MPE stood as a beacon of hope—uplifting communities, giving voice to women with purpose, and bringing critical issues to the national conversation.

25 years, one silver lining

To honor this journey, the 25th edition of Miss Philippines Earth takes on the theme of “HOPE: The Silver Lining,” a symbolic tribute to the enduring strength of its advocacy and the bright future it envisions for the next generation.

The highly anticipated Silver Anniversary Coronation Night is set for August 10, 2025, and will be broadcast live via MPE’s Facebook and YouTube channels, as well as on Kapamilya platforms—inviting audiences worldwide to witness this historic celebration.

As Miss Philippines Earth turns 25, it doesn’t just look back on its storied past—it looks forward, ever radiant and resolute, continuing to prove that beauty, when anchored in purpose, can transform lives, protect nature, and bring hope to a changing world.