Empire East kicks off fun run

Empire East Land Holdings Inc. — a premium property developer — marked its 31st year in the real estate industry by hosting its first-ever Empire East Fun Run last 15 July. The event transformed the roads of its flagship township project, Empire East Highland City, into a lively venue for health, unity and wellness.

“The Empire East Fun Run is a unique way to celebrate our journey — not just as a company, but as individuals and teams who continue to move forward together,” said Empire East president and CEO Atty. Anthony Charlemagne C. Yu.

“It also allowed us to showcase Empire East Highland City’s potential to become a go-to destination for jogging, biking, and active urban living,” he added.

The event, exclusively organized for Empire East employees and salesforce, drew hundreds of participants dressed in colorful team shirts. They were grouped by team and department, fostering a festive atmosphere of camaraderie and corporate pride.

The 3.1-kilometer race, a symbolic nod to the company’s 31 years, wound through the wide, paved roads of the 22-hectare township along Felix Avenue. The area is currently under construction and is set to become a new lifestyle destination in eastern Metro Manila.

Participants ran along spacious four-lane and six-lane roads, flanked by wide sidewalks and designated bike lanes, highlighting the township’s future as a walkable, wellness-friendly community.

More than just a race, the Fun Run celebrated health, sustainability and community spirit. In line with Empire East’s commitment to eco-conscious living, the event was declared zero-waste. Runners were encouraged to bring reusable water bottles and received snack boxes with healthy refreshments after the run, with no trash left behind due to the collective effort of all participants.

To commemorate the milestone, the first 31 finishers received custom-designed medals, honoring their achievement and symbolizing the company’s 31-year legacy of shaping future communities.