P-pop group ALAMAT is bringing a musical twist to household routines as the first-ever brand ambassadors of Cheers, a Filipino kitchen hygiene brand under Sanitary Care Products Asia, Inc. (SCPA).

The group headlines Cheers to Happymess, a new campaign that redefines kitchen mess as something worth celebrating. From flour-dusted counters to sticky plates after a family gathering, Cheers wants Filipinos to see these not as chores to dread, but as reminders of connection and everyday life.

At the heart of the campaign is the Happymess Anthem, an upbeat track performed by ALAMAT.

Known for their catchy hooks and genre-blending style, the group brings a lively, danceable energy to the song, turning routine cleanups into lighter, feel-good moments.

More than just background music, the anthem highlights how small, messy moments can bring people together. The official music video premieres today, 4 July.

Recognized for blending modern pop with a strong cultural identity, the six-member group is known for multilingual lyrics and performances rooted in Filipino pride.

Cheers to Happymess encourages families and young people alike to see the spills, crumbs, and cleanups that come with cooking and sharing meals as bonding moments at home.