Sys’ formidable team through generations

Sys’ formidable team through generations | Daily Tribune

The father and son team of Hans and Chico Sy has been a dynamic force in the fast-paced world of retail, where adaptation isn’t just a strategy but a foundation of success.

Hans Sy has been a visionary force behind SM Prime Holdings. His profound insights into consumer behavior and retail evolution are reshaping the industry’s landscape.

Reflecting on the seismic shifts brought about market challenges, Sy, chairperson of SM Prime Holdings underscores SM’s proactive approach in meeting evolving consumer demands.

“During the pandemic, digital shopping surged,” he recalled. “We realized early on that simply having physical stores wasn’t sufficient anymore.”

Anticipating the rise of online shopping as early as 2010, Sy initially encountered skepticism but swiftly pivoted SM’s strategy towards enriching the in-mall experience.

“We understood that online shopping couldn’t replicate the experiential aspects,” he explained. “From diverse dining options to signature events like our fireworks competition, our malls became destinations, not just shopping centers.”

Key to SM’s strategy was the seamless integration of technology and innovation into the retail experience. “We embraced omni-channel platforms and invested in enhancing in-store experiences,” Sy explains. “From AI-driven insights to streamlined payment systems, our aim was to make shopping easier and more enjoyable.”

Beyond mere expansion, Sy envisions redefining what a retail space can offer. “We aren’t just constructing malls; we’re cultivating community hubs,” he emphasizes. “Each new SM City isn’t merely larger; it mirrors our commitment to providing spaces where people can connect, unwind, and savor.”

Sy remains optimistic about the future of retail, influenced by his father Henry Sy Sr.’s teachings. “My father stressed fairness and doing what’s right,” he reflected.

“During the pandemic, this meant supporting our business partners by waiving rents — a decision that fostered loyalty and sustainable growth.”

Under Hans Sy’s leadership, SM Prime Holdings continues to set new benchmarks in retail excellence, ensuring that the SM experience evolves with the times, always ahead, always enriching.

His son, SM Engineering Design and Development Corp. president Hans “Chico” Sy Jr., stands out not only for the company’s towering structures but also for the unwavering commitment to family values and sustainability.

Stepping into the legacy of his father and grandfather, Sy Jr. reflects deeply on the pivotal lessons that have shaped his character and defined the ethos of SMEDD Corp.

“For me, it’s about the values ingrained in us,” shares Chico. “Integrity, honesty, meritocracy, and the golden rule — these are not just principles but the very foundation of our upbringing, guiding our decisions every single day.”

Emphasizing humility, honesty, and maintaining an impeccable reputation, he adds, “Life presents challenges, but with the right values, there is always a path forward. These principles aren’t just preached but lived, ensuring every action resonates with integrity and respect.”

Chico champions a distinctive approach in the business realm —one rooted in long-term vision and consistency. “The key difference with family businesses lies in our commitment to enduring values,” he explains. “While leadership in other organizations may change, family businesses like ours maintain a continuity of values that define our culture.”

“Our leaders exemplify these values, inspiring our entire organization. It’s about fostering a culture where integrity and respect are fundamental to every employee, not just achieving business success,” he emphasizes.

Beyond business achievements, the SM Group views sustainability as a moral imperative rather than a corporate duty. “Sustainability isn’t merely a checkbox for us,” asserts Chico. “It’s about doing what’s right for our planet and future generations.”

Sustainability woven in DNA

Elaborating on the group’s strategy, he stated, “From the inception of each project, sustainability is woven into our DNA. Whether it’s promoting energy efficiency, conserving water, or bolstering resilience against natural disasters, every decision reflects our commitment to responsible development.”