Filipina glow
As more and more women are defining their own beauty standards and expressing their own style, this event proudly highlights the brands that really get us.
Text size
Share
As more and more women are defining their own beauty standards and expressing their own style, this event proudly highlights the brands that really get us.
Share
Careline
Vice Cosmetics and GRWM.
Teviant, Ever Bilena, GRWM, Careline, Sunnies and Spotlight.
Careline and Teviant
Modern and sleek.
Chic and sheer.
Drama-ready glam.
Bright lids and bold liners.
Filipina beauty has gone a long way since the ancient times.
In an article by Allure, according to the book Barangay by historian William Henry Scott, women then had their own supply of makeup such as “tana” eyebrow paint, “pupol” face powder, red kamuntigi nail polish and the yellow barak root as skin lotion.
As the country evolved, so are these traditions.
This June, the best of local fashion and beauty come together for one exciting pop-up. Two Filipino powerhouse retail brands, Kultura and SM Beauty, are teaming up for “Glow Filipina,” a one-of-a-kind event that celebrates modern Filipina beauty and style.
Happening until 30 June at SM Makati, this collaboration brings together local indie makeup and fashion brands that proudly promote self-expression, heritage and confidence.
With the theme “Your look. Your Style. All local,” mix, match and make your own rules with fashion and makeup made for your vibe, all in this one-stop destination.
From beauty essentials that complement different skin tones to clothes and accessories that incorporate iconic silhouettes and native weaves, discover versatile finds that you’ll be proud to wear on repeat. Also on the diverse roster are handcrafted bags and accessories.
A unique experiential shopping will happen throughout the pop-up. Customers avail of the mini beauty makeovers and fashion styling, mixing-and-matching different looks with the curated lineup of local brands.
From homegrown makeup discoveries to heritage-rich fashion, Glow Filipina brings together beauty, fashion, and culture in one space, while celebrating you as the modern muse. With every purchase of local products, you help support Filipino artisans, entrepreneurs and creatives.
