Kia Philippines has just marked a big milestone with the graduation of the first-ever batch from its Technician’s Boot Camp (KTBC) — a hands-on training program meant to prepare Filipino technicians for the real-world demands of car servicing, from traditional engines to electric vehicles.

Held at the Kia Training Center in Carmona, Cavite, the program brings together practical automotive skills, character development, and leadership training, all rolled into one tough but rewarding experience.

“Through the KTBC program, we’re creating pathways for Filipino technicians to grow their careers locally and globally. This initiative provides them with the essential skills to thrive in an ever-evolving automotive industry and prepares them for leadership roles within Kia’s global network,” said Rommel Ramos, aftersales director of Kia Philippines.

The boot camp started in September 2024 and covers everything from preventive maintenance and diagnostics to repairing hybrids and electric vehicles. Beyond the toolbox and tech, KTBC also focuses on soft skills, such as attitude, professionalism, and leadership. It’s not just about knowing how to fix a car; it’s about showing up, stepping up and standing out.

‘KTBC is an investment in the future of Kia’s service excellence in the Philippines.’

Training partners include Don Bosco Makati and Batangas State University, two institutions known for producing top-tier tech talent. And now, thanks to KTBC, 15 of the new graduates are already employed across Kia’s dealership network, many of them coming from communities where opportunities like this don’t come often.

The program also gives standout graduates a shot at something bigger: representing the Philippines at the 12th Kia World Skills Cup in Seoul, South Korea, happening in 2026. It’s a global stage where technicians from all over the world go head-to-head to show what they’ve got.

KTBC’s curriculum is tough for a reason. Cadets need to be sharp with diagnostic systems, read and interpret technical service bulletins, and solve complex problems like noise, vibration, and harshness issues. And on top of that, they go through sessions with industry leaders from ACMobility to help them internalize brand values and professionalism.

“KTBC is an investment in the future of Kia’s service excellence in the Philippines. As we continue to redefine mobility for Filipino families, we are empowering a new generation of technicians to deliver world-class service with precision, care and innovation. Through KTBC, we are strengthening Kia’s promise of a better, smarter, and more connected future for every customer we serve,” Ramos said.

The next wave of cadets is expected to begin training in August 2025, continuing what Kia hopes will become a long-running tradition of building talent from the ground up and giving them every chance to succeed, at home and beyond.