After successful stops at SM City Bataan (January), SM City Baguio (February), and SM City San Pablo (March), the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan is set to make its next stop at SM City Dasmariñas from 23 to 29 April.

The initiative, led by entrepreneur and influencer Viy Cortez, continues its mission to support local businesses and provide a platform for MSMEs to showcase their products.

With a dynamic atmosphere and strong community backing, the Viyline MSME Caravan has proven to be a game-changer for Filipino entrepreneurs. Previous caravan stops have demonstrated the potential of MSMEs when given the right opportunities, driving significant engagement, sales, and brand recognition for participating businesses.

A growing platform for aspiring entrepreneurs

The upcoming leg at SM City Dasmariñas will feature a diverse range of MSMEs, including those in food, fashion, home essentials, arts and crafts, and more. Visitors can expect exclusive promos, engaging activities, and special appearances by influencers affiliated with the Viyline MSME Caravan, making the event a fun and exciting experience for both entrepreneurs and customers alike.

“We’ve seen how this initiative transforms businesses by providing them with exposure, customer engagement, and valuable networking opportunities. The impact it has on our local entrepreneurs is truly inspiring,” said Jonjon San Agustin, Executive Vice President of Marketing at SM Supermalls.

As the Viyline MSME Caravan continues its journey across the country, more MSMEs will have the chance to showcase their passion and hard work. Upcoming caravan stops include:

• 21 - 27 May | SM City Santa Rosa

• 18 - 24 June | SM City Fairview

• 16 - 22 July SM City Cabanatuan

• 23 - 29 August| SM City Davao

• 17 - 23 September| SM City Legazpi

• 9 - 15 October| SM City Pampanga

This initiative remains an essential part of SM Supermalls’ ongoing support for local entrepreneurs, offering them opportunities for growth and development in the competitive retail landscape.