In a grand celebration that blended cutting-edge innovation with global ambition, TCL, the international electronics powerhouse, marked its 25th anniversary in the Philippines with a bold new direction: Unveiling a new lineup of industry-defining products and announcing its official partnership with the Olympics through 2032.

Held in Manila with glitz, fanfare and an immersive showcase of next-generation technology, the event reaffirmed TCL’s reputation as a brand that listens to customers and as a pioneering force setting the standard for modern living.

“We are not a follower, but a trailblazer,” declared Peter Chen, CEO of TCL Industries, as he shared the company’s bold vision for the future.

Global legacy, local commitment

TCL’s journey in the Philippines has been nothing short of transformative. Since entering the market in 1999, the brand has continuously redefined home entertainment and appliance innovation. TCL products, from televisions to air conditioners, washing machines and refrigerators, have become synonymous with quality, performance and thoughtful design.

With a 211 percent year-on-year increase in washing machine sales and a staggering 279 percent jump in refrigerator sales, the company’s growing presence in Filipino households is a testament to its commitment to delivering what customers truly need.