Brown sugar is as nostalgic as it is versatile, so it’s no surprise that it’s been named 2025’s flavor of the year.

From its humble beginnings as a pantry staple, brown sugar is now making waves in the culinary world — and Seattle’s Best Coffee is embracing the trend with a new collection that celebrates its deep, caramelized flavor.

Blending bold coffee with the richness of brown sugar, each drink in the new lineup offers a smooth, satisfying experience that’s perfect any time of day.

Craving something warm and comforting? The Hot Brown Sugar Latte combines bold espresso, steamed milk, and caramelized brown sugar for a cozy, indulgent cup.

Need a refreshing pick-me-up? The Iced Brown Sugar Latte layers espresso, creamy milk, and brown sugar over ice for a drink that’s energizing and smooth.

For matcha lovers, the Iced Brown Sugar Matcha brings together premium matcha, brown sugar, and chewy coffee jelly for a drink that’s both earthy and sweet.

And if you’re in the mood to indulge, the Iced Brown Sugar Midnight Chocolate delivers with a bold blend of dark chocolate, brown sugar, and espresso, finished with coffee jelly.

Seattle’s Best Coffee’s Brown Sugar collection is available for dine-in, take-out, pick-up, and delivery — offering a sweet, flavorful escape, however you like your coffee.