Seattle’s Best Coffee’s newest collection a nod to 2025’s flavor of the year

Brown sugar is as nostalgic as it is versatile, so it’s no surprise that it’s been named 2025’s flavor of the year.

From its humble beginnings as a pantry staple, brown sugar is now making waves in the culinary world — and Seattle’s Best Coffee is embracing the trend with a new collection that celebrates its deep, caramelized flavor.

Blending bold coffee with the richness of brown sugar, each drink in the new lineup offers a smooth, satisfying experience that’s perfect any time of day.

Craving something warm and comforting? The Hot Brown Sugar Latte combines bold espresso, steamed milk, and caramelized brown sugar for a cozy, indulgent cup.

Need a refreshing pick-me-up? The Iced Brown Sugar Latte layers espresso, creamy milk, and brown sugar over ice for a drink that’s energizing and smooth.

For matcha lovers, the Iced Brown Sugar Matcha brings together premium matcha, brown sugar, and chewy coffee jelly for a drink that’s both earthy and sweet.

And if you’re in the mood to indulge, the Iced Brown Sugar Midnight Chocolate delivers with a bold blend of dark chocolate, brown sugar, and espresso, finished with coffee jelly.

Seattle’s Best Coffee’s Brown Sugar collection is available for dine-in, take-out, pick-up, and delivery — offering a sweet, flavorful escape, however you like your coffee.