Haier ranked no. 1 global major appliance brand for 2024

Haier has been named the world’s top brand in major appliances for 2024, according to Euromonitor International Limited. The ranking is based on 2024 volume sales data across key appliance categories, reinforcing the brand’s market leadership.

Haier’s continued dominance is attributed to its focus on innovation, energy efficiency, and consumer-driven design. The company leads in smart home integration and advanced appliances, maintaining strong global consumer appeal.

Euromonitor’s research confirms Haier’s top position in home laundry appliances, large cooking appliances, microwaves, and refrigeration appliances. The ranking considers unit share and sales across retail channels, builder merchants, and the construction sector.

The claim, “Haier is the number one brand globally in major appliances in 2024,” has been reviewed and approved by the Ad Standards Council (ASC), with reference code H0232P031325H, ensuring transparency and accuracy.

Haier’s growth has been driven by continuous innovation and a commitment to customer needs. The company has introduced AI-powered smart refrigerators and high-efficiency washing machines while prioritizing sustainability and energy efficiency.

This latest recognition solidifies Haier’s position as a global leader in home appliances, setting industry benchmarks for technology and performance.