Landers Superstore's "Biggest European Festival"

Landers Superstore's "Biggest European Festival" | Daily Tribune

Landers Superstore is hosting its "Biggest European Festival" to bring European products and culture closer to home. The event, which started on 5 March 2025, at Landers Arca South, features premium European brands and activities designed to give visitors a taste of European culture.

The festival kicked off with a flamenco performance by AXIS and a ribbon-cutting ceremony attended by notable figures such as Landers Deputy CEO Bill Cummings, Ambassador of Spain to the Philippines Miguel Utray, European Chamber of Commerce of the Philippines (ECCP) Executive Director Florian Gottein, and celebrities Carla Abellana and Daniel Matsunaga.

Cummings described the event as Landers' "most ambitious showcase to date," emphasizing the festival’s focus on bringing global excellence to Filipino consumers.

“This time, we’re taking things even further. The Landers European Festival is a celebration of excellence, authenticity, and discovery,” Cummings said.

The festival features over a thousand European products, including food, household items, and beauty products from countries such as Spain, Italy, the UK, Germany, and France.

In addition to shopping, visitors can experience European culture through the European Festival Caravan, which will stop at Landers locations across the Philippines throughout March.

From March 7-9, the caravan will be at Landers Arca South, followed by stops at Landers Nuvali (12 to 16 March), Landers Otis (19 to 23 March), and Landers Arcovia City (26 to 30 March). The event includes free samples of European food, exclusive deals from travel agencies, and cultural exchange booths. Street artists and caricature portrait artists will also provide entertainment for attendees.

Alongside the festival, Landers is offering discounts of up to 50% off and Buy 1 Get 1 deals at the European Festival Sale, running from 7 to 30 March. Additionally, members can enjoy special dining promotions at Landers Central and Doppio.

To attend, customers must be Landers Superstore members, with membership fees priced at P700 for Premium Membership and P1,200 for Business Membership.