
On 9 March 2025, SM Supermalls officially launched SM Active Hub at SM Mall of Asia and various SM malls nationwide. With 44 pickleball courts and 14 running hubs, it marks the largest sports experience in the country. This initiative invites sports enthusiasts to be part of a vibrant community through pickleball exhibitions, run club meetups, and exclusive sponsor perks — all accessible via the SM Malls Online app.