Heart Evangelista named Southeast Asia Ambassador for Mugler fragrances

Filipina style icon Heart Evangelista has added another global achievement to her name as she is officially introduced as the regional ambassador for Mugler Fragrances in Southeast Asia.

The French fashion house announced Evangelista’s new role on social media, describing her as a perfect embodiment of the brand's elegance and transformative approach to self-expression.

According to Mugler, Evangelista's sophisticated style and bold personality align seamlessly with the brand’s vision, making her an ideal representative in the region.

Following the announcement, Evangelista expressed her gratitude and excitement on social media, calling the opportunity a dream come true.

“Dreams do come true, and this special one wouldn’t have been possible without you,” Evangelista wrote in her caption.

She also thanked the people who supported her journey, especially her fans who have always rallied behind her fashion ventures.

“I just want to take a moment to thank all of you who supported #HeartMadeMeDoIt. Because of you, I am blessed to do what I love, and I will never take that for granted,” she said. “I’ve always been an advocate of living your truth. Every part of you, from your strengths to your imperfections, shapes not just your own story, but the world around you.”

Evangelista also dedicated her achievement to aspiring dreamers, encouraging them to stay true to themselves.

“Your story is your superpower, so please embrace it. You may not realize the strength in owning your truth, but I hope to inspire you to do just that," she added. "There will only ever be ONE of you. The world needs your magic—thank you for letting me share mine.”

Currently, Evangelista remains in Paris to attend the 2025 Paris Fashion Week, where she graced multiple shows from renowned fashion houses, including Kenzo, Dior, Chloe, YSL, Fendi, Schiaparelli, Giambattista Valli Paris, and Victoria Beckham.

Her latest achievement comes shortly after being recognized as a Hall of Famer and named the Top Influencer for 2025 by the leading influencer marketing agency, We Arisma.

Over the years, Evangelista has gained global recognition as a style icon, being featured in Vogue Magazine, Harper’s Bazaar, and Forbes France. She has also become a staple figure at prestigious fashion events across Europe and Asia, continuously cementing her status as a global fashion force.