Samsung brings next-level AI with new Galaxy A series

Samsung is redefining the mid-range smartphone experience with the launch of the Galaxy A56 5G and Galaxy A36 5G. These latest additions to the popular Galaxy A series bring cutting-edge AI-powered features, enhanced durability, and long-term software support, ensuring users get the best of Samsung innovation at an accessible price.

Bringing AI to the Galaxy A series

"The new Galaxy A series marks an important step in our mission of AI for all, by opening Galaxy’s incredible mobile AI experiences to even more people around the world," said Samsung Electronics president and head of Mobile eXperience (MX) Business TM Roh.

For the first time, the Galaxy A series integrates Awesome Intelligence, a suite of AI-powered tools designed to make everyday tasks smarter and more seamless.

Smarter search, smarter experience

The AI Select feature, exclusive to the Galaxy A36 5G and A56 5G, takes convenience to another level by suggesting actions based on what’s on the screen. Whether it’s calling a number, capturing a GIF from a video, navigating to a location, or visiting a webpage, AI Select brings instant assistance right from the Side Panel — a function similar to Google's Circle to Search but designed for even quicker access.

Speaking of search, Samsung has upgraded its Circle to Search functionality. Now, users can instantly identify songs playing in the background — whether from social media or a nearby speaker — just by long-pressing the navigation bar and tapping the music button.

AI-enhanced photography

The Galaxy A series is bringing next-level smartphone photography, with a 50MP main camera, 10-bit HDR front lens recording, and a 12MP ultra-wide lens on the Galaxy A56 5G. But the real magic lies in its AI-driven features:

• Best Face (Galaxy A56 5G exclusive): Captures a few seconds of video before you hit the shutter, allowing you to swap in the best expressions if someone blinked or looked away.

• Custom Filters: Lets users create personalized filters by extracting colors and styles from their favorite photos.

• Edit Suggestions: Smart recommendations on angles and adjustments help users take better photos effortlessly.

• Object Eraser: Removes unwanted distractions with a single tap, making every shot look flawless.

• Nightography with Low Noise Mode (Galaxy A56 5G): Enhances low-light selfies and wide-angle shots, ensuring bright, detailed captures even in the dark.

Built to last: A display that stands out

Samsung is setting a new standard for durability and longevity with these devices. The 6.7-inch FHD+ Super AMOLED display with 1200-nit brightness ensures an immersive viewing experience, while stereo speakers provide rich, balanced sound.

With six generations of Android OS and One UI updates, plus six years of security patches, the Galaxy A series is designed to stay smooth and secure for years.

With a 5,000mAh battery and 45W Super Fast Charge 2.0, both models ensure you stay powered throughout the day. Whether streaming, gaming, or capturing memories, these devices are built to keep up.

Strength Meets Security

Designed to withstand life's surprises, the Galaxy A56 5G and A36 5G boast an IP67 rating, making them resistant to dust and water. Security is also a top priority, with Samsung Knox Vault providing an extra layer of protection for sensitive data.

Color Variants, price, and availability

The Galaxy A56 5G will be available in Awesome Lightgray, Awesome Graphite, and Awesome Pink, while the Galaxy A36 5G will come in Awesome Lavender, Awesome Black, and Awesome White.

📅 17 March 2025 – Available at Samsung Experience Stores and partner retailers

📅24 March 2025 – Available on the Samsung Online Store

The Galaxy A36 5G is priced at PHP 19,990 for the 8GB + 128GB variant and P21,990 for the 8GB + 256GB model.

Meanwhile, the Galaxy A56 5G costs PHP 23,990 for the 8GB + 128GB version and P25,990 for the 8GB + 256GB variant.

Samsung is bringing AI-powered creativity, security, and durability to more users than ever. The Galaxy A56 5G and A36 5G aren’t just smartphones — they’re your new AI-powered companions.